eCoast offers SMB and Enterprise clients short-term tactical campaigns to jump-start their pipeline and fill in where they need extra sales and marketing power.
The eCoast brand was built around a campaign services model targeting leading enterprise technology companies and their channel partners. Now our comprehensive suite of campaign services covers a range of lead generation and marketing tactics to help small-medium sized businesses, as well as enterprise organizations and their partners, execute a winning demand generation strategy.
A campaign-based approach allows sales and marketing to ramp up and down easily based on their needs and budget. It is also a great opportunity to test before investing in a longer-term engagement with a new partner. Here are some common campaign types we manage and execute for our clients:
Managing Surplus Demand
Demand marketers periodically have a surge of activity that brings in a surplus of inbound leads their inside teams just can’t get to or perhaps their field sales team has not adequately nurtured (remove the lead). We take the load off so to speak and ensure timely follow up and coverage.
Dead Leads Campaign
At least twice a year large enterprises need to clean up their database of dead leads. This flushes out dormant prospects and refreshes their prospect data to breathe new life into their demand generation programs. Implementing a campaign with bad data will yield little ROI.
Sales executives periodically want to benchmark their inside team to see how they are performing against an outsourced model or perhaps test their current sales development partner in a bake-off scenario to keep everyone on their toes.
Last but not least, our sales development services are brought in to save the day on a dying event utilizing our audience acquisition services to drive attendance and follow up on the post-event leads to maximize the investment in time and money.
Event Planning 101: A Guide to Designing and Planning a Winning Event
Hosting an event is a great method for gathering your prospects and customers in a face-to-face setting. eCoast has compiled tips and checklists taken from our collective experience to help event planners hold a successful event that will leave your attendees with a positive impression of your company, products, and services.
Intel Partner Enablement Case Study
eCoast was asked to design and develop an Intel Partner Enablement program for a major distributor and recruit partners into a new channel marketing initiative, educate the partners, and generate new business opportunities.