Blog

The benefits of re-engaging old sales leads by telephone

It is common practice for B2B companies to use marketing automation software to automatically contact and nurture unqualified or dormant sales leads. Still, after numerous emails, many leads do not respond or participate in email campaigns. What can sales development reps (SDRs) do to help ‘move the process along’? READ MORE

5 Reasons Why B2B Sales Leads Go Missing

If you convert 25% of your B2B sales leads into opportunities, what happens to the other 75%? Many will be marked as bad leads or disqualified in the early stages of the lead generation process. Other leads will convert into opportunities, but most never leave the sales funnel. Why are these leads left behind? The growing “dead” or “dormant” lead pool is driven by 5 factors. READ MORE