Live Lead Generation Services

Every relationship starts with a good conversation. eCoast has been providing Live Lead Generation services since 2000. Our services encompass contact-based and targeted account-based selling to drive your revenue generation engine.

 

Outbound Lead Generation Services

How many cold calls will your sales team make?

Our sales development reps (SDRs) live and breathe lead generation with rigorous training on a variety of technologies and outreach best practices. They are masters at filling the top of the demand funnel. With proactive and disciplined outreach to targeted accounts and prospects they identify the right contacts, determine the business pains, and generate the highest quality opportunities for our direct sales and partner teams.

Inbound Lead Qualification Services

Time is of the essence

Marketing departments dole out millions annually to drive demand but what happens to these hand raisers? They pass them on to sales and then what? Research shows the first person to get in touch often gets the sale but your high value sales resources are busy nurturing and closing. eCoast provides inbound lead qualification services to ensure timely follow up. Many clients send us their backlog of dead or unqualified leads so we can uncover new opportunities. We spin ore into gold.

Account-Based Selling

Who do you want to do business with and why?

Account-based selling requires your sales teams to identify a set of target accounts to validate, profile and engage. eCoast helps identify and map the buying groups within those organizations and then conducts a strategic and measured outreach program to penetrate and drive demand within those buying centers. Account-based selling has higher win rates and deal values and eliminates the sales and marketing divide over qualified leads.

Audience Acquisition

Tired of throwing money at events?

Get the most out of your online and live events with audience acquisition outreach. eCoast audience acquisition services can increase registrations and attendance rates through active engagement with target prospects. Our power dialing sales automation software can accelerate the process by two to three times. Research shows live registration is more successful than relying on email links alone. Additional services such as post-event opportunity qualification and attendee surveys can also be provided.

 

Marketing

eCoast Marketing services blended with our live lead generation programs ensure revenue alignment and accelerate outreach. Integrated marketing reinforces your brand message across communication media. Raising awareness and nurturing prospects in the demand funnel requires the right mix of digital and traditional marketing tactics to facilitate the sales cycle. Our experts help clients create and execute campaigns that support the buyer journey through your direct or indirect channels.

 

Content Development

The power of words.

Our team of copywriters and designers develop turn your technical briefs into compelling and impactful branded content that resonates with prospects. This can be in the form of additional gated content accessed through landing pages or syndicated across partner websites. All content can be built as co-branded templates available for your reseller channels to support their sales initiatives.

Email Campaigns

email is still #1 in B2B

Our digital team stays on top of email trends and strategies to get your brand noticed in your targets prospects inbox. We turn your key messages and benefits into clever email and landing page copy worthy of opening and filling out a form. An A/B testing framework is leveraged to help validate messages and develop your buyer profiles. Execution and reporting services are included and used by our SDR team to drive strategic outreach and maximize account coverage in addition to their outbound calling activity.

Account-Based Marketing

Align your sales and marketing efforts

When sales and marketing aren’t on the same page, it has a negative impact on revenue goals. Account-based marketing (ABM) is a set of outbound sales and marketing tactics orchestrated to penetrate a defined group of target accounts. Done right, ABM produces high conversion rates in target accounts with higher ROI and lower cost per lead. ABM is not just a strategy for net new accounts but is an effective practice for customer success and expansion.

Organic and Paid Search

Raising your profile

The Internet is a crowded and competitive yet powerful channel. It’s critical to maximize your online visibility to generate awareness of, and interest in, your brand. When people conduct an online search, they won’t look past the first page or two of results. It’s vital to be positioned at the top of search engine results if you want to get noticed. However with search rules changing constantly and being impacted by so many external factors, it is a challenge for companies to stay on top of the rules of engagement. eCoast has organic and paid search experts solely focused on raising your online ranking and driving traffic and conversions to your site.