Sales development is a critical function in the sales and marketing continuum for B2B companies of all sizes.
In fact for small and mid-market organizations the sales development role is pivotal in helping them reach the next stage in their business lifecycle.
However, effective and efficient lead generation is increasingly difficult to sustain. Businesses use cross-functional buying teams to make purchasing decisions and 80% of the buying journey happens before a prospect even reaches out directly. Also identifying and reaching the decision-makers and influencers in the buying group is challenging.
eCoast has over 18 years experiencing identifying and engaging decision makers. Our US-based teams are seasoned sales development professionals skilled at delivering highly-qualified leads and appointments that convert into real sales pipeline opportunities for our clients.